Organized by the Administration, according to the Tourism Recovery Plan, more than 20 international press and introductory tours have been organized in different parts of Georgia this year. Georgia was visited by more than 90 representatives of popular foreign media and influential travel companies from around the world. This year, the project "Digital Days in Georgia" has been held together with the travel platform "Steller". The large-scale project involved world-famous influencers who have millions of subscribers on social networks.

Organized by the National Tourism Administration, representatives of the BBC, France 5, Le Figaro, Forbes, the Polish edition of National Geographic, Business Traveler and other influential media outlets visited Georgia this year. Well-known journalists, bloggers, photographers and editors from the United States, Great Britain, Spain, France, Germany, Poland, Estonia, the United Arab Emirates and other countries took part in the press tours. Hundreds of articles, stories, programs, posts, blogs and "stories" about the tourist direction of Georgia have been prepared.