The Georgian National Tourism Administration welcomed a group of Serbian media representatives as part of a press tour tied to Air Serbia’s launch of its inaugural Belgrade-Tbilisi flights.

The new Air Serbia service, which began on June 15, 2025, connects Belgrade with Tbilisi three times weekly - Mondays, Thursdays, and Sundays - with return flights on Tuesdays, Fridays, and Sundays.

Eight Serbian journalists took part in the tour, exploring notable tourist sites in Tbilisi and Mtskheta. Their itinerary included a visit to Jvari Monastery, along with cultural experiences featuring Georgian cuisine and wine. The media team will publish articles and blogs to showcase Georgia’s rich heritage and appeal.

This initiative supports the Georgian National Tourism Administration's broader efforts to promote Georgia internationally and align with the connectivity boost provided by the new Air Serbia route.