In order to increase the country's awareness and attract tourist flows, the National Tourism Administration is holding presentations and meetings within the framework of the exhibition. Together with the Georgian National Tourism Administration, up to 15 Georgian companies, the Tbilisi City Hall, the Department of Tourism and Resorts of Adjara and DMO Imereti are demonstrated at the presentation stand of this year's exhibition.

FITUR is one of the largest tourism fairs in Europe, with more than ten thousand companies from more than a hundred countries participating every year. The international fair will end on January 23rd.

"Despite the pandemic, Georgia is a representative at this year’s exhibition with a very impressive stand. We are participating in the Madrid fair together with 11 companies. It should also be noted that FITUR is a fair that is held annually despite the pandemic. The whole of Europe is represented at the exhibition and, accordingly, we have an additional opportunity to position our tourism products in a very proper and effective position in the conditions of the pandemic,” said Medea Janiashvili, Acting Head of the National Tourism Administration of the Ministry of Economy and Sustainable Development.