Georgia has reached a historic milestone in tourism, welcoming 4.3 million international tourists between January and September 2025, according to data released by the National Tourism Administration.

In total, the country recorded over 6.1 million international visits during the nine-month period—a 5.4% increase compared to the same period in 2024. Of those, 4,307,094 were international tourists, reflecting a 7.9% year-on-year growth.

The third quarter of 2025 (July–September) was especially strong, setting a new quarterly record with over 2 million tourist visits. In that period, 2,956,014 international travellers entered the country (up 6.6%), including 2,036,731 tourists—a 9% increase from Q3 of 2024.

Tourism authorities hail these figures as a clear indicator of Georgia’s growing appeal as a global travel destination.