Together with the National Administration of Tourism, the Department of Tourism and Resorts of Adjara, the Imereti Destination Management Organization and representatives of the private sector participated in the Istanbul exhibition.

"Guests of the exhibition at the Georgian stand had the opportunity to familiarize themselves with the Georgian tourist products. As part of the exhibition, in order to increase tourist flows from Turkey to Georgia, meetings were held with Turkish tour operators, a presentation and a showing of image videos were organized.

595 tourist organizations and companies from 95 countries of the world, as well as more than 150 tour operators attended the 3-day exhibition. About 30,000 visitors attended the EMITT 2024.