The Georgian National Tourism Administration has rolled out an extensive marketing campaign to showcase the country to international travelers.

As part of the initiative, banners featuring Georgia are now displayed at 170 locations across Paris, including near metro stations, on main streets, and in public squares.

“These banners highlight some of Georgia’s most captivating and popular destinations. Parisians now have the chance to explore Georgia’s breathtaking landscapes, rich cultural heritage, and historic cities,” the Tourism Administration said.