The Georgian National Tourism Administration has launched a large-scale marketing campaign in Germany aimed at increasing tourist flows to Georgia by the end of the year.

A promotional video showcasing Georgia’s tourism potential is airing on major German TV channels — ZDF, VOX, n-tv, and Sky — with a combined audience of over 66 million viewers.

In addition to TV ads, billboards and banners highlighting Georgia’s winter resorts and travel experiences have been placed across major German cities, including central squares and main avenues.