The Georgian National Tourism Administration has partnered with global travel platform Expedia and renowned media group Beautiful Destinations to launch a new international marketing campaign aimed at boosting the country’s global tourism profile.

The campaign targets key markets, including the United States, the United Kingdom, and Germany, aiming to spotlight Georgia’s diverse travel experiences—from scenic landscapes and historic resorts to wine regions and rich gastronomy.

Expedia now features in-depth content about Georgia, allowing users to explore travel guides, learn about the country's cultural highlights, and directly book accommodations and trips. Special focus is given to UNESCO World Heritage sites, traditional winemaking, and upcoming festivals.

With Beautiful Destinations' social media reach of over 50 million followers and Expedia’s global user base of more than 46 million, the campaign is expected to attract a wide international audience and strengthen Georgia’s presence on the global travel map.