Reportedly, in the summer of this year, Georgia hosted the Discover Georgia Powered by m&i event. The holding of the international forum at a high level by the National Tourism Administration led to the fact that in 2024 the International Business Tourism Forum will be held in Georgia.

At the International Forum of Business Tourism, over 100 representatives of business and tourism organizations (the so-called Buyer) and large tourism companies from Europe and Great Britain will visit Georgia for 4 days. About 150 representatives of the international and local tourism sector will also participate in the event, who will have the opportunity to establish close relations with organizations working in the field of advanced business tourism.