“Georgia is becoming an increasingly interesting market not only for standard type of investments and business, but also innovative, high-tech companies, including fintech. This is facilitated by the general, attractive investment environment, as well as a number of initiatives that create an attractive legal framework for the development of fintechs and technology companies. In this regard, a number of legislative initiatives adopted within the framework of Georgia's accession to the Single Euro Payments Area (SEPA) in the fall of this year can be emphasized,” – the Deputy Economy Minister of Georgia, Irakli Nadareishvili stated after the meeting with the leaders of the United Payment, the largest company in Turkey.
The Turkish company plans to start operations in Georgia and introduce a new, wide range of innovative products and fintech services for financial transactions. Irakli Nadareishvili noted the United Payment has quite an interesting portfolio in the direction of services and it is actively expanding in the region, including Azerbaijan, Romania and various countries.
"We had a very interesting conversation about the company's future plans in Georgia, as well as their cooperation with the Innovation and Technology Agency regarding the development and prospects of the Georgian innovative ecosystem," - Irakli Nadareishvili noted.
The role and level of development of financial technologies (fintech) in the world markets is growing very fast - fintech companies provide financial services through computer programs and technologies, as a result of which customers can more easily and quickly plan, manage and control their finances. This provides timely information to the user, which, accordingly, reduces costs and improves service.
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One US dollar trades at GEL 2.7160
11/07/2025
