The Georgian National Tourism Administration's Convention and Exhibition Bureau showcased the country's business tourism at the IBTM World exhibition in Barcelona. Joining them were the Tourism Resorts Department of Adjara and local hotels and service providers. 

Silk Hospitality noted growing interest in Georgia's business tourism, with meetings held with representatives from Europe, Israel, and India. 

Hotel Paragraph Tbilisi and the Georgian Bus company also highlighted successful engagements at the event. The Convention Bureau alone held 120 meetings, and around 60 were organized with each participating business. The fair featured 2,400 organizations from 150 countries.