The head of the National Tourism Administration of Georgia introduced the statistical data of the 3rd quarter of 2023, the tourist products and resorts of Georgia to the participants of the international conference. Maia Omiadze spoke about the potential of Borjomi, Tskaltubo, Sairme and Abastumani resorts. The head of the National Tourism Administration introduced the planned marketing activities and ongoing campaigns in the target markets to the participants of the conference. Maia Omiadze touched upon the communication strategy, which consists of the following components: wine and gastronomy, nature and adventures, art and culture, wellness, medical tourism and wedding tourism.

Officials, experts and members of state, private, international and local organisations participated in the conference in Tbilisi.