Georgia has reached an unprecedented milestone in tourism, according to the Ministry of Economy and Sustainable Development. Between January and June 2025, the country welcomed a record-breaking 2.3 million international tourist visits—the highest figure ever recorded in the nation's history.

In total, international traveller visits reached 3.2 million during this six-month period, marking a 4.4% increase compared to the same timeframe in 2024. The number of international visitors rose by 4.6%, while international tourist visits surged by 6.9%.

The second quarter of 2025 alone set new records, with 1.3 million international visits—a historic quarterly high. Compared to Q2 2024, there was a 6.9% rise in international travellers, a 7% increase in international visitors, and an impressive 10.7% growth in international tourist arrivals.

A significant contributor to this growth was increased travel from European Union countries, including the United Kingdom. From January to June 2025, a total of 201,986 visits came from EU nations—a 10.2% rise year-over-year. Notable country-specific increases include:

• Greece: +28.2% (+3,006 visits)

• Italy: +26.1% (+2,271 visits)

• Spain: +25.9% (+1,638 visits)

• United Kingdom: +25.8% (+3,880 visits)

• Poland: +21.9% (+6,043 visits)

• Germany: +4.2% (+1,296 visits)

Tourism from Persian Gulf countries also hit a new high, with 47,430 visits in the first half of 2025—a 10.5% increase (+4,525 visits) over the previous year. Key contributors to this growth include:

• Saudi Arabia: +20.8%

• Qatar: +15.9%

• United Arab Emirates: +12.5%

In Q2 2025 alone, there were 32,750 visits from the Persian Gulf—an increase of 17% (+4,752 visits) compared to the same period last year. Among these:

• Saudi Arabia: +25.4% (+4,139 visits)

• United Arab Emirates: +21.4% (+722 visits)

• Oman: +49.8% (+542 visits)

• Qatar: +14.6% (+58 visits)

• Bahrain: +7.8% (+54 visits)

However, travel from Kuwait declined by 12.3%, with 763 fewer visits.

These numbers underscore Georgia’s growing appeal as a global tourist destination, particularly among European and Gulf country travellers.