The region was presented by the Department of Tourism of Adjara at one of the largest tourism exhibitions and fairs in the world. The department was represented at the exhibition by representatives of the National Tourism Administration, the Conventions and Exhibition Bureau and travel agencies.

Within the framework of one of the largest exhibitions of business tourism, the department officials held business meetings with representatives of media, tourism and advertising companies. More than 140 countries and more than 3000 destinations participated in the international exhibition. The exhibition was attended by more than 15,000 representatives of the tourism industry.