
The children's textile industry is one of the most tradable and fast-growing sectors in the world market. Another children's clothing brand "Flying Ace" was founded in Georgia. The required investment in the project was made by the four founders with their personal funds.
As Nutsa Kistauri, the co-founder of "Flying Ace" pointed out, currently the brand creates two types of products, namely: coats and socks. In the case of coats, the primary and raw materials are imported from abroad, and the production cycle takes place entirely in Georgia. As for the socks, they found a company in the local market that was OEKO-TEX STANDARD 100 certified, implying that the product they produce does not contain any chemicals or additives.
"In the summer of 2020, we came up with the idea to create a children's line, which would be distinguished not only by its concept and design in the market, but also the highest quality. Since then, we have got acquainted with a lot of research and conducted small surveys ourselves to thoroughly study this area. Along with the visual side, it was very important for us to offer the highest quality to customers, which would be in line with international standards. In particular, it was important to create a product that would meet the EU safety standards introduced in the children's textile industry and, at the same time, would be made of materials to have been awarded the official certificate of the global organic textile standard, the so-called GOTS CERTIFICATE," - Kistauri explained.
"Flying Ace" products are a premium category brand. The selling price of coats is GEL 260, while the cost of socks is GEL 35.
"From the very first day of creating the brand, our goal was to export 60% of our products. Both the brand character and the price segment are based on the analysis of our international competitors. In the first stage, our list of priority export countries includes: France, Luxembourg, Italy and Belgium. In June, "Flying Ace" will take part in one of the largest international trade shows and we hope that the interest from international buyers in our brand will grow more and more. As for Georgia, today the products of the brand "Flying Ace" can be purchased through our website, at the same time, it will be presented in two concept stores in Tbilisi in the near future," - the co-founder of the brand said.
The brand's future plans include expanding its product range and attracting additional investment.
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One US dollar trades at GEL 2.7160
11/07/2025