
Pharmacy chain Pharm House and Deutsche Pharmacy have merged. The strategic agreement between the companies took place on June 30, 2023, thus laying the foundation for the creation of the first European pharmacy alliance - The European Pharmacy Alliance (EPA).
The network of Pharm House and Deutsche Pharmacy includes 60 pharmacies and exclusive brands, such as: L'Occitane, Erborian, Bionike, Elemis, DR.Haushka, Dr.Rimpler, FrezyDerm, Herbacin, Crazy Color, OSMO, FIT, SOS, Guard , HydroPhil, Dental Dlight, Ben&Anna, Tello, UdoWalz, Bilou and others. Georgian consumers will have the opportunity to purchase exclusive brands produced in Germany, Italy, France, Greece, Korea and other countries at a price equal to the European market: Herbacin body lotion from 5 GEL, kappus washing bars from 5 GEL, etc.. It should be noted that the largest assortment of German products will be presented in the network. By the end of the year, the number of exclusive brands offered to consumers by Pharm House and Deutsche Pharmacy will increase to 50. The management of the company claims that the creation of a new pharmacy union, the concept of which will be based on the European standard, was due to the customer's request for different services. Expanding the pharmacy network, introducing innovative services, bringing new European brands to Georgia and increasing customer access to quality products are the company's priorities.
Strategic negotiations on the merger have been going on for several months, and therefore, about 30 million GEL will be invested in creating a common concept. By the end of this year, it is planned to expand the company's network, which will lead to the creation of additional jobs and the employment of personnel.
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