
"With the support of the National Wine Agency of Georgia, seven wine-producing family wineries presented the Georgian wines at the RAW Wine LA Fair, in the United States," - the National Wine Agency of Georgia reports.
Producers of high-quality natural, organic and biodynamic wines gathered at the RAW Wine (The Artisan Wine Fair). The organizer of the fair was Isabelle Legeron, a famous wine expert from France. By presenting the Georgian wine at such a prestigious international exhibition, the awareness of the Georgian wine increases, which provides an opportunity to find potential importers and increase exports.
This year, about 100 manufacturers from 14 countries have participated in the exhibition, including countries such as the USA, France, Great Britain, Spain, Germany, Italy, Canada and others.
It should be noted that the USA is a strategic market for the Georgian wine, where special importance is attached to the promotion of the Georgian wine. In parallel with the presentation of the Georgian wine, with the financial and organizational support of the National Wine Agency of Georgia, a media campaign was also activated in the USA: an advertising clip was prepared for the American television company CNN. CBS, one of the most rated television broadcasters in the USA, has prepared an extensive story about Georgian wine named Ancient Vines; graphic articles are published in various print and electronic publications (CNN, The Wall Street Journal, Men's Journal, Imbibe, Wine- Searcher, SOMM TV, Forbes, Wine Enthusiast).
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14/03/2025