Deputy Minister of Economy and Sustainable Development of Georgia: The project of powerful influencers and bloggers from the USA and EU countries to visit Georgia will significantly increase the awareness of our country

24/01/2022

15:16

Tourism

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"We are hosting international influencers and bloggers from around the world - from the US and EU countries. They have a lot of subscribers and are considered to be the best specialists in their field. Influencers and bloggers will prepare publications on Georgia's tourism opportunities, the country's mountain resorts and travel and sports infrastructure, publish photo and video reports on Georgia and its beautiful nature, unique cuisine, tourist and cultural sights, and hospitality. We expect this project to significantly increase the awareness of Georgia as a tourist-active country in the target markets, as well as to popularize the winter tourist season," - said Mariam Kvrivishvili, Deputy Minister of Economy and Sustainable Development of Georgia.

According to Mariam Kvrivishvili, influencers and bloggers themselves have the opportunity to see and test the tourist infrastructure at mountain resorts and share their impressions with potential travelers through social networks.

Influencers and bloggers arrived in Georgia together with a travel platform Steller, organized by the National Tourism Administration of the Ministry of Economy and Sustainable Development of Georgia and with the support of the USAID (USAID) Economic Security Program.

The guests visited Gudauri mountain skiing infrastructure and got acquainted with all the services, including skiing and snowboarding, heliskiing and other adventure activities, that this resort offers to mountain sports lovers.

Within the framework of the project, 15 mountain travelers from 7 countries will visit the mountain resorts of Georgia and get acquainted with the existing tourist infrastructure. The leading bloggers and influencers on Facebook, Instagram and other social networks will see Gudauri, Bakuriani, Bakhmaro, Svaneti, Stepantsminda and Borjomi and create photo/video and text content about the country's winter-tourism potential. It is noteworthy that a similar project was implemented along with the travel platform - Steller - in the summer of 2021 and was successfully completed. As a result, the content created by influencers included 7.5 million people on social networks.

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