The demand for cultivation and sales of laurel culture in Georgia has increased. In this regard, a number of programs are implemented by the Rural Development Agency of Georgia, which has contributed to many successful enterprises and farms.

In recent years, the laurel export figures from Georgia have also increased. The growth of laurel exports began in 2015, and according to 2023, laurel worth $17 million was exported, which is 57% more than the previous year. In 2023, the Georgian laurel was delivered to 19 countries.