“For 150 years people have trusted Carter's to clothe their little ones. We are very happy that the brand that raised generations of Americans is now part of our bilateral economic partnership," - the Embassy said in a statement.

To be informed, the first official store of the American brand Carter's was opened on the third floor of "Gallery Tbilisi" on November 21. The US Ambassador to Georgia Kelly Degnan cut the ceremonial ribbon together with the company representatives. The official importer of the brand in Georgia is the pharmaceutical company Gefa, which invested GEL 2 million for the implementation of the project. In addition to the official store, it is planned to expand the brand in the pharmacy chains of GPC and Pharmadepot in the shortest possible time, and from 2023, the number of independent stores of Carter's is planned to increase throughout the country.  

The American children's brand Carter's was founded in 1865 by William Carters and combines 156 years of history. The brand is known for its diverse collections of high-quality, sophisticated design, comfortable clothes and accessories for children.

Carter's has been growing and developing especially for the past three decades. It should be noted that a quarter of the sales of children's clothing and accessories in America accounts for the brand sales. Carter's products are sold in both Carter's and Oshkosh stores, as well as online. Carter's brand awareness is quite high in Georgia as well.