Bloomberg will promote visitor destinations, cuisine and wine of Georgia through the end of 2023 in a new promotional campaign by the National Tourism Administration.
The Administration said the influential media platform would publish articles and release videos showcasing adventure travel, visitor destinations and lifestyle in the country.
"Within the campaign, Bloomberg will post two videos about Georgia's tourism potential, wine, gastronomy, the so-called Lifestyle for this purpose; two presenters from the outlet’s Sorted Food programme will visit Georgia to be introduced to local cuisine before producing shows on the topic.
As part of a large-scale marketing campaign, Bloomberg will publish two new articles about Georgia. Advertising about Georgia will be spread on social media (Facebook, Twitter, Instagram, Youtube, TikTok).