Adjara’s tourism products were showcased at the World Travel Market (WTM) London 2025, one of the world’s largest tourism industry exhibitions.

According to the Adjara Department of Tourism and Resorts, the region was represented at the event alongside the Georgian National Tourism Administration and several tourism companies.

The exhibition, which attracted more than 43,000 visitors this year, provided attendees at the Georgian stand with detailed information about traveling to Adjara and Georgia, as well as an introduction to the country’s diverse tourism destinations.

As part of the event, the management of the Adjara Tourism Department held a series of important meetings with representatives from the tourism and marketing sectors, as well as international media outlets.

WTM London 2025 brought together over 5,000 tourism companies and organizations from more than 180 countries. The Adjara Tourism Department continues to actively promote the region in key target markets—having already presented Adjara’s tourism products at more than 20 major exhibitions across Europe and Asia this year.