According to the decision of the pre-selected international jury, gold, silver and bronze awards in different nominations were given to the representatives of Ukraine, Kazakhstan, Bulgaria and Azerbaijan.

The festival is held annually in the city of Batumi and brings together people interested in advertising and marketing. The program proved equally interesting for experienced professionals as well as beginners and students. The two-day festival program was packed with seminars, workshops, panel discussions and an evening program. 

The festival was held for the sixth year and is very popular in the region. Its purpose is to unite the countries of the Black Sea basin around this platform, to share knowledge and experience with each other, and to strengthen the role of Georgia in the region. The increase in the scale of the festival from year to year points to the successful implementation of this goal, and for the sixth festival in a row, despite the two-year pandemic pause, the organizers expected a record number of visitors.

It is also noteworthy that under the decision of the festival team, Ad Black Sea did not accept Russian and Belarusian works and guests. Ukrainian colleagues, however, benefitted from a special condition making it possible for them to participate in the competition for free, and to attend the festival at half price.

More than 1000 delegates attended the festival this year. In total, 500 works from 7 countries were presented at the festival.

The 11 competitive categories were:

ADVERTISING CAMPAIGNS

BRANDED CONTENT & VISUAL STORYTELLING

DESIGN & BRANDING

DIGITAL & MOBILE

DIGITAL & MOBILE craft

FILM

FILM CRAFT

MEDIA

OUT OF HOME

PRINT & PUBLISHING

CREATIVE EFFECTIVENESS

In the seminar program, speakers were invited to the festival from Great Britain, Spain, Germany, Turkey, USA, Poland, Ukraine, etc. Among the guests were high-level professionals who shared their invaluable experience and knowledge with the delegates and discuss relevant and important topics for the industry.