The USA, as the top trading partner by export, is a difficult segment for any wine producer to deal with it. The founder of the adagoni wine company, Mr. Gogi Salakaia, has named the priority direction that would make it possible to exploit the US market.

As Mr. Gogi Salakaia explained in a conversation with BMG, it is a very important factor to properly manage the marketing of the Georgian wine and increase its awareness in order to absorb the US market. He has cited, as an example, the story about the Georgian monastic pitcher wine produced by the Alaverdi Monastery Cellar [Diocese of Alaverdi] and Badagoni, which was aired on the most rated and popular US television broadcaster CBS program “60 Minutes”. The story was watched by up to 80 million people, paying off in terms of awareness of the wine.

"This year, we have received favorable information - part of the funds will be allocated from the state budget, which will be used for the marketing of the Georgian wine. This is very important to us, because no private company will be able to take on the burden of raising the awareness of the Georgian wine. This is a proper direction, as the US is the top trading partner by export for any wine producer. Thus, it is significant to carry out the awareness activities in the States.

As you know, the great story prepared by CBS, was dedicated to the Qvevri wine, particularly, the wine-making technology developed in the 11th century cellar of Alaverdi Monastery, and, as the Agency informs us, it was seen by up to 80 million people and received a great response. We also received some suggestions. Therefore, the efficiency ratio is very high, and with each such activity, the awareness of the Georgian wine will definitely increase. Everyone should understand that Georgia is the homeland of wine," - the founder of the Badagoni wine company, Mr. Gogi Salakaia, said.