British business publication International Business Times has published an article about the Georgian company Starring Georgia, highlighting its role in reshaping the country’s modern cultural and entertainment industry.

The article, released under the Contributor Content rubric, notes that just a few years ago it was hard to imagine the Black Sea coast gaining international recognition or attracting world-famous artists.

“When you think of Black Sea region, beautiful coastlines, warm hospitality, and beach resorts come to mind. But a few years ago, it would've been hard to imagine these places gaining international recognition for their cultural significance. Black Sea Arena turned Shekvetili into a place where world-class musicians come to perform. All of it comes together under one name: Starring Georgia,” the author writes.

According to the publication, Starring Georgia’s mission is to position Georgia as a global cultural and entertainment destination - a goal the company is steadily achieving.

"For Georgia to become a regular host of international events and a regional hub for the music and entertainment industry, significant technological advancements were needed. Starring Georgia's main challenge was clear: bring every concert venue up to the standards of the field today. Thanks to this effort, Georgia now has sound systems and equipment that work equally well for emerging indie bands and musical legends with 50 years of history. L-Acoustics, Eurotruss, and Claypaky, these brands have long set the highest standards in the global music industry. Their integration into Georgian reality means that local venues fully meet the international requirements that every large-scale concert experience demands," - the article says. 

International Business Times concludes that Starring Georgia’s active efforts in recent years have had a clear impact on the Black Sea region, with major shows and music festivals significantly transforming the landscape of music tourism.