According to the National Tourism Administration, about 3,200 articles on the important sights and tourist products of Georgia were prepared and uploaded on the website in Georgian and English languages with the involvement of industry consultants.
A visitor can filter regions and places with the interactive map on the portal. According to the interest, a visitor can choose the desired location and save it in the desired list, get acquainted with the information, view the photos, which will be reflected on the personal map, and will have the opportunity to plan a trip to Georgia.
Plans for hiking tours are placed on the new portal, which provides an opportunity for the development of the mentioned direction and visitors interested in the direction of adventure have the opportunity to receive information about the potential of adventure tourism in Georgia.
A unified database of long-distance transport was organized on the website. A visitor can choose the desired route and plan a trip by rail, bus, minibus and other means of transport.
A calendar of interesting tourist events throughout Georgia has been uploaded to the new tourist portal. For this purpose, the National Tourism Administration actively cooperates with both the private sector and various agencies. The website is fully adapted for people with disabilities.
A positioning strategy was developed for the main tourist portal of Georgia, both in terms of search engine optimization and digital advertising, which will contribute to the correct positioning of the portal and attract targeted visitors.
In order to place complete information on the website, the National Tourism Administration cooperates with international platforms: Booking, Tripadisor, Wikiloc and others.
The main tourist portal of Georgia has already been visited by 18 million unique visitors from 200 countries.
The main tourist portal georgia.travel was developed with the help of partner companies, which are: MKT Mentor, Clipart, Artmedia and others.